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Give
People a Reason to Visit Your Web
Site
Content
is the most important part of your
Web site. Useful content gets visitors
to your site, engages them, and builds
credibility. Surveys indicate that
sixty-five percent of visitors go
to Web sites to get information. Only
five percent are interested in graphics.
Valuable
content can include how-to articles,
reports, tips, and even links to relevant
sites providing useful resources.
For example, a Web design company
may provide free graphics and diagnostic
tools. A CD Web site may offer free
reviews, biographies of musicians,
and an online jukebox that allows
visitors to preview their music selection.
To
make money with your Web site, you
also need to include:
- Contact
information. Include your name,
business name, email, 800#, local
phone number (international prospects
can't call 800 numbers), fax,
and mailing address.
- Company
information.
- Information
about your products or services
(tips for buying your products
or services).
- A
compelling sales letter.
- Special
offer.
- A
call to action (click
here to see examples of action
words).
- Order
information (tell prospects how
to order).
- An
online order form (include links
to your order form and sales letter
on your home page).
Target
Your Audience
- Provide
information that is valuable,
useful, or entertaining to your
target market.
- Feature
content relevant to the topic
of your site.
- Use
a feedback form to find out what
your visitors want.
Visitors
typically come to your Web site
four to five times before they buy
from you.
Our
next report reveals how to attract
visitors back to your site.
