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Design
Your Home Page
to Motivate Prospective Buyers
to Explore Your Web Site
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to "Profitable Web Strategies" Ezine
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Generally
you get only one chance to
grab your visitors' attention.
Use these four easy steps
to compel prospective buyers
to explore your web site.
Step
1. Headline
Start
your home page with a compelling,
benefit-oriented headline,
followed by a subheadline.
Example:
- Enhance
Your Competitive Edge
With a Professionally-Designed
Web Site! Five Star Web
Design uses design techniques
that persuade people to
click on your links, spend
more time on your site,
and order your products
and services.
Step
2. Description of your Web
site
Describe
your Web site's content in
one to three sentences. Target
your audience. Tell what you
can do for your visitors,
what problem you can solve
for them, what solutions you
provide, and what your qualifications
are.
Example:
- Web
Design Built on Proven
Marketing Strategies!
Five Star Web Design and
Marketing specializes
in developing custom web
sites for small-and medium-sized
companies at competitive
rates.
Step
3. Provide Links
- Provide
links that give visitors
an overview of your site's
content.
- Turn
your links into headlines.
Include action words and
benefits to invite and
motivate people to go
deeper into your site.
- Write
several headlines with
different hot buttons
to motivate a larger number
of visitors.
- Link
to a testimonial page.
Providing testimonials
from customers or authorities
in your field is a powerful
way to convey the benefits
you offer.
- Provide
a link to your sales letter,
catalog and order form.
Examples:
Step
4. Capture your visitors'
email
- Getting
your visitors' email address
and building email lists
of your prospects should
be one of the main goals
of your Web site.
- Few
people will buy from your
Web site on first contact.
Generate leads with your
Web site, stay in touch
by email, and turn your
visitors into customers.
Send regular email to
establish trust, provide
additional information
and value, offer additional
products and services,
get visitors to return
to your site, and increase
sales.
- Offer
something valuable to
get your visitors' email
address such as a free
special report, newsletter,
evaluation, consultation,
discount, or special offer.
- Keep
the sign-up form brief.
Ask for their email address
and name. Ask for their
address and telephone
number if you're planning
to follow up by mail or
phone.
Examples
of valuable information:
-
Yes!
Send me your FREE report "Top
Ten Ways to Generate Web Traffic.
-
Enter
your email address here and
receive "10 Secrets That Are
Guaranteed to Make Your Internet
Profits Explode!"
More
tips to make your home page effective
and keep visitors at your site
- Keep
your home page short.
Visitors should be able
to see the important information
on your home page without
scrolling down.
- Make
your home page fast loading.
If people have to wait
to view your home page,
they will leave and go
to another Web site. Avoid
large graphics, flashing
animation, audio, and
other technical features
on that slow your page
down.
- Make
it easy and logical for
visitors to get to the
information they want.
- Make
it easy to contact you.
Provide your phone number,
email address and Web
address.
Let's
recap how to motivate your
prospects to explore your
web site: Target your ideal
prospects, grab their attention
with benefit-oriented headline
and links, and tell them what
you can do for them. Don't
forget to capture their email
address and stay in touch
by email to turn your visitors
into customers!
Internet Writing Resources
More articles
If
you are not experienced
with web design, a professional
designer can help you turn
your text and graphics into
an easy-to-read, easy-to
navigate, professional-looking
web site. Professional designers
know which layout and techniques
are most effective. Visit
http://www.fivestarwebdesign.com
or call Five Star Web Design
at 760-722-0290.
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