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How to:
develop
a profitable web site
Internet marketing
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Attract
Potential Buyers to Your Web Site
with Content
Give
People a Reason to Visit Your Web Site
Content
is the most important part of your Web site. Useful content gets visitors
to your site, engages them, and builds credibility. Surveys indicate
that sixty-five percent of visitors go to Web sites to get information.
Only five percent are interested in graphics.
Valuable
content can include how-to articles, reports, tips, and even links
to relevant sites providing useful resources. For example, a Web design
company may provide free graphics and diagnostic tools. A CD Web site
may offer free reviews, biographies of musicians, and an online jukebox
that allows visitors to preview their music selection.
To
make money with your Web site, you also need to include:
- Contact information.
Include your name, business name, email, 800#, local phone number
(international prospects can't call 800 numbers), fax, and mailing
address.
- Company information.
- Information
about your products or services (tips for buying your products
or services).
- A compelling
sales letter.
- Special offer.
- A call to
action (click
here to see examples of action words).
- Order information
(tell prospects how to order).
- An online
order form (include links to your order form and sales letter
on your home page).
Target
Your Audience
- Provide information
that is valuable, useful, or entertaining to your target market.
- Feature content
relevant to the topic of your site.
- Use a feedback
form to find out what your visitors want.
Visitors typically
come to your Web site four to five times before they buy from you.
Our next report reveals
how to attract visitors back to your site.
This article
is excerpted from Inside Secrets to Developing a Profitable Web
Site. Click here for more information.
Subscribe
to Free bi-weekly
Profitable
Web Strategies Ezine
Provides
powerful, non-techie web design and marketing strategies to increase
your Web traffic and online profits.
Subscribe
and get a FREE report,
"10 Easy
Ways to Boost Your Online Sales."
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Contact
me now to discuss how I can
get you top search engine positions. 
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