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Your
Ideal Customer
Targeting
your customers is vital to your online success. Increase your web
profits by focusing on prospects who are likely to buy your products
or services. Ask the following questions to find out who your ideal
customers are and what they want:
- Who wants
or needs your products or services?
- What is the
age range, gender, profession, industry, income level, and education
of your ideal customers?
- What are
your customers needs, wants, and concerns? What information
do they want? Why do they want or need your products or services?
How do they use your products and services?
- What problems
do they have? What problems can you solve for them? What problems
do your products or services solve?
- Who will
be visiting your web site? Why will they come to your site?
- Are most
of your customers computer literate? What computer monitor and
screen resolution do they have? What browsers do they use? What
software do they use? Do they connect to the Internet
After
finding out who your ideal customers are and what they want, target
your web sites content and design directly to them.
Attract
your target audience with a benefit-oriented headline. Tell right
away what your web site is about and whats in it for them.
Examples:
Authors
and Web Entrepreneurs - Write a Profitable Ebook in Less Than
30 Days.
Book coach tells you exactly how to write and sell your own profitable
ebook and start making money within 30 days.
Job
seekers - Get Employers to Read Your Resume and Get More Job Interviews
With Attention-Grabbing Cover letters.
Professional resume writer tells you how to write personalized,
targeted cover letters that make you stand out from the other
applicants.
Make
your text large for seniors. Use a conservative design for accountants.
Make your design colorful for children. Avoid movies, sounds, and
animations if your customers have slow computers and Internet connections.
When
you design or redesign your Web site, focus on your ideal customers
and provide information they want. This will dramatically increase
your web profits.
This
article is excerpted from Inside Secrets to Developing a Profitable
Web Site. Visit http://www.profitablewebstrategies.com/ebook.htm
for more info.
Subscribe
to Free bi-weekly
Profitable
Web Strategies Ezine
Provides
powerful, non-techie web design and marketing strategies to increase
your Web traffic and online profits.
Subscribe
and get a FREE report,
"10 Easy
Ways to Boost Your Online Sales."
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Contact
me now to discuss how I can
get you top search engine positions. 
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