website promotion packages /online marketing services
inside secrets to developing a profitable web site ebook
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Newsletter plus consultation services reveals inside secrets
How to:
•develop
a profitable web site
•Internet marketing
•web
site optimization
•top search engine ranking
•search engine
submission
•directory
submission
•writing
keywords
•meta
tag optimization
•web
design
•online
marketing
•Internet
tools and resources
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Keep
Attracting Prospects
to Your Web Site
and Turn them Into Buyers
Visitors usually won't buy from you until they visit your site four to five times. The more times they return, the greater the chances they will buy your products or services.
Capture
your visitors' email address
Collecting
email addresses is essential to stay in touch with your prospects.
Provide a free report or subscription to your ezine (electronic newsletter)
to capture your visitors' email address. Follow up with regular ezines,
offer more valuable information to establish your credibility, inform
them of what's new on your site, and invite them to return to your
site.
Provide
plenty of valuable information
If your
visitors don't see anything that interests them, they will go to your
competitors and will never come back. If you provide plenty of valuable
information, they may bookmark your site and come back later.
Update
regularly
It may
take 4 to 7 visits before your Web visitors buy from you. Regular
changes, updates, and new information keep visitors coming back to
your Web site. Studies show that people spend more time at a site
that changes regularly. Follow these tips to keep visitors coming
back and win their trust.
- Make changes and provide new, original, and useful content often.
- Update your Web site at least once a month, even if the changes are minimal. Make small changes, e.g. updates, new articles, a tip of the week.
- Keep all information current.
- Indicate the items you updated.
- Mention that you are continuously adding new information.
- Ask visitors to bookmark your site and come back for new information.
Content that attracts visitors back to your site
- Updated information (e.g. industry information).
- Timely information (events schedule, class schedule, articles, tip of the day/week).
- Updated product (e.g. latest edition of your book, updated virus software).
- New product (e.g. new software demo).
- Quality freebees (e.g. free reports, tips, and electronic books; free pictures and graphics; free samples, excerpts of your book, table of contents; free software, sounds, videos, and templates.
- Go to our resource page to see more examples of freebees.
How to get content for your site
- Recycle information from newsletters, postcards, free tips, and reports you already have.
- Spend time exploring useful Web sites and request permission to use some of their articles.
- Go to free content sites.
Provide
valuable content and update your site regularly
to give visitors a reason to return and increase your sales.
This article is excerpted from Inside Secrets to Developing a Profitable Web Site. Click here for more information.
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