1. Target your Web content to your preferred audience. A good way to do that is to include your audience in the title or introduction. When you focus your information on your audience, you write more compelling, focused copy that your readers will love.
2. Keep your paragraphs short, even a line or two. Online readers will ignore long batches of words in long paragraphs, whether in an ezine or at a Web site. You will lose sales. Respect readers who want short material.
3. Make your headlines compelling. Test them on associates, edit them at least five times. If your headlines are not compelling, visitors will go to the next Web site.
4. Get to the point quickly in the title and the first line. Keep your introduction and conclusion to a sentence or two.
5. Make your copy strong, clear, and direct.
6. Tell your readers what you want them to do. They are waiting for your magic formula to make them richer, healthier, and happier.
7. Eliminate superfluous words, adverbs (like "ly"), and passive verbs. Replace linking verbs such as "is" and "was" with bold verbs. Use powerful words that sell!

Writing Articles for the Internet

1. First, use a verb as a command.
2. Then mention the cost of not following your advise.
3. End with a positive comment.

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