• Are you leading your prospects to your order form?
• Is your order form easy to find?
• Are you providing plenty of links to your products/services page and order form?
• Is it convenient for buyers to place orders?
• Do you provide several ordering options?
• Can they order online through a secure online order form or shopping cart?
• Can they call an 800 number to order or fax their order? Some people won't trust posting their credit card online but will provide their credit card information over the phone or fax. Give your customers the option to order by phone, fax, or email.
• Do you provide several payment options?
• Do you accept credit card payments? Which credit cards do you accept? Credit cards are the most popular way to pay for products and services on the Internet. Accepting several card types will increase your sales.
• Do you provide a money-back guarantee?

Make it easy for your prospects to order from you. It will increase your online sales!