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Apply
these marketing strategies to skyrocket your online sales.
- Keep
search engines in mind when designing your site. Include
keywords and META
tags in your Web pages to improve your ranking with
search engines.
- Design
your Web site based on your Unique Selling Proposition.
Why should prospects buy from you instead of your competition?
What sets you apart? What makes your products and services
unique, better, and more desirable? Do you provide hard-to-find
expertise, the best customer service, lowest prices, highest
quality, fastest service, or strongest guarantee? Back up
your claims with testimonials, statistics, results of studies,
and other data. Stand out from your competition. Offer more.
Make your offers unique. Be original.
- Put
the benefits of your site and your USP right on top of your
home page. Many Web visitors never scroll down past the
first screen of information. Give your potential buyers
the information they need as quickly as possible.
- Include
an "Opt-in" form to collect your visitors' email addresses.
An opt-in form captures the email addresses of interested
prospects and gives you permission to email them. Getting
your visitors' e-mail addresses and building opt-in email
lists is essential to staying in touch with your prospects
and turning your visitors into buyers. Offer something valuable
to get your potential buyers' email addresses such as a
free report, newsletter, consultation, discount, or special
offer.
- Stay
in touch. Visitors rarely purchase the first time they visit
a site. They want to get to know you before they are willing
to spend money. Communicate consistently with your prospects
through online newsletters and email messages. Give potential
buyers reasons to return. Provide valuable information in
your ezine. Mention what's new on your site. Provide special
offers and discounts to your subscribers. Invite them to
visit your Web site again and again. These techniques work.
Try them and watch your prospects become buyers.
- Ask
for feedback. Find out what potential buyers want. Use feedback
forms and email surveys to conduct market research. Ask
what products and information they're interested in. What
benefits are most appealing. What price they would pay.
Analyze the feedback and adapt your site as needed.
- Write
compelling sales copy. Effective copy works just as well
on the Internet as it does in direct mail. Write to-the-point
copy. Attract potential buyers with benefits. Start each
Web page with a compelling, benefit-oriented headline. Tests
have proven that the more you tell, the more you sell. If
people aren't interested in your products or services, they
won't read past the first paragraph. If they are interested,
you can't tell them enough.
- Motivate
readers to do what you want them to do with action verbs.
A call to action such as "call now," "order now," and "click
here" can dramatically increase sales. Give precise instructions.
Tell them exactly what to do. For example, tell them to
subscribe to your ezine and give you their email addresses.
For more examples of action verbs,
see our article "Increase Sales, Subscriptions, and Traffic
With Action Words."
- Make
purchasing easy. Take a good look at your ordering process.
- Include
your URL on each Web page. This will make it easier for
people to go back to your Web site when printing or saving
your Web pages.
Take
a look at your Web site and see how many of these elements are
missing. Implement these proven direct marketing strategies
now to increase your online sales.
This
article is excerpted from Inside Secrets to Developing a
Profitable Web Site. Click here for
more information.
Call
me right now to set up your Google presence today.
(760) 722-0290
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