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Visitors
usually won't buy from you until they
visit your site four to five times.
The more times they return, the greater
the chances they will buy your products
or services.
Capture
your visitors' email address
Collecting
email addresses is essential to stay
in touch with your prospects. Provide
a free report or subscription to your
ezine (electronic newsletter) to capture
your visitors' email address. Follow
up with regular ezines, offer more
valuable information to establish
your credibility, inform them of what's
new on your site, and invite them
to return to your site.
Provide
plenty of valuable information
If
your visitors don't see anything that
interests them, they will go to your
competitors and will never come back.
If you provide plenty of valuable
information, they may bookmark your
site and come back later.
Update
regularly
It
may take 4 to 7 visits before your
Web visitors buy from you. Regular
changes, updates, and new information
keep visitors coming back to your
Web site. Studies show that people
spend more time at a site that changes
regularly. Follow these tips to keep
visitors coming back and win their
trust.
- Make
changes and provide new, original,
and useful content often.
- Update
your Web site at least once a
month, even if the changes are
minimal. Make small changes, e.g.
updates, new articles, a tip of
the week.
- Keep
all information current.
- Indicate
the items you updated.
- Mention
that you are continuously adding
new information.
- Ask
visitors to bookmark your site
and come back for new information.
Content
that attracts visitors back to your
site
- Updated
information (e.g. industry information).
- Timely
information (events schedule,
class schedule, articles, tip
of the day/week).
- Updated
product (e.g. latest edition of
your book, updated virus software).
- New
product (e.g. new software demo).
- Quality
freebees (e.g. free reports, tips,
and electronic books; free pictures
and graphics; free samples, excerpts
of your book, table of contents;
free software, sounds, videos,
and templates.
How
to get content for your site
- Recycle
information from newsletters,
postcards, free tips, and reports
you already have.
- Spend
time exploring useful Web sites
and request permission to use
some of their articles.
- Go
to free content sites.
Provide
valuable content and update your
site regularly
to give visitors a reason to return
and increase your sales.
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