• Contact information. Include your name, business name, email, 800#, local phone number (international prospects can't call 800 numbers), fax, and mailing address.
• Company information.
• Information about your products or services (tips for buying your products or services).
• A compelling sales letter.
• Special offer.
• A call to action.
• Order information (tell prospects how to order).
• An online order form (include links to your order form and sales letter on your home page).

• Provide information that is valuable, useful, or entertaining to your target market.
• Feature content relevant to the topic of your site.
• Use a feedback form to find out what your visitors want.

Visitors typically come to your Web site four to five times before they buy from you.
Our next report reveals how to attract visitors back to your site.

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