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Web
Design and Marketing Mistakes
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Does
your Web site make any of these mistakes?
Any of these mistakes will reduce
your Web sales.
Web
Marketing Mistakes
- Lack
of valuable content. Without valuable
content, there is no reason for
visitors and buyers to return
to your Web site.
- Missing
or hard-to-find contact information.
- Trying
to be everything to everyone instead
of having a unique selling advantage.
- Not
providing an online order form.
Make it easy to buy from you by
providing several ordering options,
including a secure online order
form, an 800 number, and a fax
number.
- Not
accepting credit cards. Offer
several payment methods, including
major credit cards. The majority
of sales will come from online
orders paid with credit cards.
If you are not accepting credit
cards online via a secured server,
you will lose sales.
- Lack
of keywords in your Web content,
page titles, and description.
This will result in poor search-engines
positioning.
- Me-oriented
content/copy vs. content that
benefits the audience.
- Content
to satisfy the ego of the company
CEO, developer, designer, or programmer
vs. customer-focused copy.
- Starting
a page with "Welcome to my Home
Page" instead of providing a benefit-oriented
headline. For example, "Eight
Ways to Boost Credibility and
Online Sales."
- Faulty
links.
- Slow-loading
pages. Prospective buyers won't
wait for your pages to load.
- Typos.
You'll loose credibility.
- Splash
or entry pages (home pages with
animation) visitors have to click
on to enter your site instead
of indicating what your site is
about.
- Frames
can be hard to navigate. They
are not supported by older browsers,
are difficult to bookmark, print,
and are difficult to index for
search engines.
Web
Design Mistakes
- Missing
images.
- Underlined
words/sentences that can be confused
with links.
- Curly
quotes, curly apostrophes, and
other special characters that
are likely to be converted to
some characters on some operating
systems.
- Pages
that are wider than your visitors'
computer monitors forcing visitors
to scroll left to right.
- Background
music on your home page. Visitors
will be tired of hearing your
music the third time they return
to your home page in one session.
Have a "Stop Music" button. If
you are a musician and have music
on your site, make listening to
the music optional.
- Annoying
pop-up windows (a message window
that obscures the main page) that
keeps coming up each time visitors
return to the home page.
- Flashing
banners, animation, flashing scrolls,
and features that can annoy visitors.
- Irritating
and distracting messages in the
browser status line.
- Blinking
text that won't show in most browsers.
- Under
construction pages. Put your pages
up when they are ready.
- Blue
background. Blue links, the stardard
link color won't be visible on
a blue background.
How
user friendly is your Web site? Think
like a prospective buyer visiting
your Web site for the first time.
Your Web site will be successful only
if you provide what your customers
needs.
Give
a positive impression with your Web
site. Ask for feedback from a professional
Web designer, customers, and business
associates. Correct the problems.
It will pay off.
If
you are not experienced with web design,
a professional designer can help you
turn your text and graphics into an
easy-to-read, easy-to navigate, professional-looking
web site. Professional designers know
which layout and techniques are most
effective. Visit http://www.fivestarwebdesign.com
or call Five Star Web Design at 760-722-0290.
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