Internet Marketing Services

Here's some of the Internet marketing areas I'm specializing in.

Keyword Research $300

It is important to determine your optimal keywords for your web pages before optimizing your site, starting a pay-per-click campaign, or submitting your web site to search engines and directories.

With the right keywords, you'll see your traffic skyrocket. If you target the wrong keywords, all your efforts will be in vain.

• We analyze what keywords are effective for your web site to generate targeted prospects.
• We research relevant keywords that represent your products and services and determine what keywords your prospects are actually searching for.
• We use software that will tell you what keywords your prospects are actually searching for and how often.
• We use powerful software to determine the most effective and cost-efficient key phrases that target your audience. We suggests keywords and phrases based on actual searches. This results in better targeting and higher clickthroughs. We can even tell you how many hits those keywords are actually getting.
  

Optimization $300
You must get the Keyword Research package first.

Includes: optimizing META tags and content.

The first step and most important step to optimization is keyword research. If you optimize your web site for the wrong keywords, all your efforts will be in vain. That's why you must get the Keyword Research package before we can optimize your site. The optimization package includes:

• Writing effective page titles and descriptions (or analyzing existing META tags) for up to 5 pages.
• Rewriting strategic parts of 5 pages, optimizing each page for a specific keyword or key phrase.
• Creating 5 content-rich pages.
  

NOTE: We don't change your pages. We provide the code and keywords for your META tags. We also provide recommendations for text changes needed for optimization. Your own web designer can apply the changes. Small changes can have a big effects on your search engine optimization.

Setting up Google Adwords and Yahoo Listings
You must get the Keyword Research package first.

See your ads on Google within minutes. You’ll find it’s some of the most well-targeted, far-reaching, and economical advertising there is.

1. Setup Fee
$100 to set up Google AdWords (1 campaign – 1 adgroup - maximum 200 keywords).
$200 to set up Yahoo ads (1 campaign – 1 adgroup - maximum 200 keywords).

If you need more than more than 200 search terms or more than one ad, we'll customize your program and will charge an hourly fee.

2. Monthly Management Fee:
$100 per month for Google AdWords management (1 campaign – 1 ad).
$150 per month for Yahoo pay-per-click management (1 campaign – 1 ad).

We do recommend ongoing monitoring but do not require a long-term contract. We earn your business from month to month. You can discontinue service at any time.

You pay the Google ($5) and Yahoo ($50) set up fees and are responsible for the fees per click. Yahoo has a minimum of 10 cents per click. Google's cost per click starts at 5 cents but they require a higher minumum for some keywords.

You control your ad budget. Google has no minimum monthly spending. You determine your daily budget from 5 cents per day and choose a maximum cost per click (CPC) starting as low as 5 cents per click. Google allows you to target your ads by location and specify the cities and countries you want to reach.

Pay-per-click advertising is an effective, inexpensive, and fast way to get top positions in many major search engines, including Google and Yahoo almost instantly. Your ad gets displayed when people search for the keywords you've submitted to the pay-per-click search engines.

Benefits of pay-per-click advertising:

• Get top positioning with Google and Google's partners instantly.
• Reach people at the precise moment when they're looking for your products or services. You’re more likely to convert these visitors to customers.
• You only pay the bid amount (or less) when a prospective customer actually clicks on your ad or listing and visits your web site.

Google AdWords are little text ads that appear next to search results on Google. Plus some listings show up at the top and bottom of the first page. The Google Network reaches more than 80% of Internet users. Many major search engines use Google's database in their search results. Your listings will also appear on Google's partner sites, including AOL, AskJeeves, Netscape, Earthlink, a variety of search engines, and relevant articles across the web.

Yahoo Pay-Per-Click (Previously Overture). The second most important pay-per-click search engine is Yahoo. The listings you obtain in Yahoo will also appear in Yahoo, MSN, Alta Vista, Excite, InfoSpace, NBCi, CNet, and others. It takes 2-4 days to activate your listings with Yahoo because they have to approve your listings.

Here's what we'll do for you:

• Set up your Google and Yahoo account to generate the maximum amount of targeted traffic at the least possible cost.
• Write compelling Google ads and Yahoo listings to attract the most qualified, targeted customers.
• Create one or multiple ads targeted for your keywords.
• Link the ads to the most appropriate web page for each key phrase.
• Recommend the most profitable bid amount to maximize your return on investment.
• Monitor your ads and the ad position and make adjustments to your ads and bids. Your placement depends on the bid amount and that of your competitors'. Your positioning will change when your competitors bid higher. We monitor your listing and adjust your keywords and bids to keep top search engine positions. ($100/mo optional but highly recommended.)
• Provide regular reports and suggestions. (If we manage your account).

Directory Submissions: Submitting Your Site to Yahoo Business Express & Open Directory $250
(Does not include Yahoo's $299/year fee. Open Directory does not charge a fee)

You must get our Keyword Research package first. It is important to determine your optimal keywords and write descriptions and titles for your web pages before submitting to search engines and directories.

Includes:

• Submitting 1 or 2 pages to Yahoo and Open Directory.
• Analyzing your Web site content.
• Make sure your site is in optimal condition. We check your site for broken links, missing images, and other problems that will harm your placement.
• Checking your site to make sure it provides the essential elements these directories are looking for.
• Recommend changes you need to make (if any) to make your site acceptable to these directories.
• Selecting the correct directory categories for submissions.
• Verifying your listing, reviewing, analyzing, and reporting your rankings for three months.

NOTES:

Yahoo charges a $299 non-refundable yearly fee for Yahoo! Express. And there is no guarantee that you're getting in even when paying their fee.

Yahoo is very strict. Before submitting a site, you must go through the entire site and ensure that there are no missing graphics, no links leading to empty or non-existent pages, no "Under construction" symbols and no typos or grammatical errors. The site should be easy to navigate, should load quickly and should look professional. In addition, it must provide unique content. Yahoo!'s definition of unique content is very strict - if your site simply consists of a one page sales letter, or, if it only contains links to various affiliate programs, you will find it impossible to get listed. For getting listed in Yahoo!, your site needs to have at least a few pages of good content in it.

There are two good ways to get into Yahoo.

1. Yahoo pay-per-click advertising gets you the best results. And it's immediate.

2. Set up a blog and submit content daily. Setting up a blog and submitting content on a daily basis is an excellent way to get search engine exposure. I can get someone listed in Yahoo instantly with a blog technique. You can also get listed in Google within a couple of weeks. I usually get into the first page of Yahoo that way. But to stay there, you need to keep submitting content regularly.

Article Submission:

Writing articles and submitting them to mailing lists and web sites is a great way to get exposure for a long time. Articles generate traffic, build credibility, and are a great way of building links.

• You have to write a resource box (blurb with url) that goes at the end of the article.
• With each article, you have to provide a list of your major keywords related to the article and mention what category the article belongs to (e.g. business, marketing, Internet, family, etc.)
• I used to do article submission manually for several years. Now, I'm using an article submission service. Their fee is $74.99 to submit unlimited articles for 6 months. This is a lot less expensive than what it would cost if I submit your articles manually. Some article submission services charge $20/per article. Click here for more information.
• I submit the article to the article submission service and they submit it to lots of mailing lists and web sites.
• I set up a special email address for this because you have to subscribe to the mailing lists. You will receive 100's of emails a day at that email address.
• You will have access to the email to check where your articles have been submitted.
• I recommend submitting a minimum of 1 article/week.

Cost for article submission service: $74.99/6 months for unlimited articles. (This amount goes to a specialized service that uses specialized software). Click here for more information.

My fee: $25 per article submission. $100 set up fee to set up a dedicated email address and subscribe to the mailing lists initially.

Or you can do it yourself and just pay for the article submission service.

If you want someone else to write your articles, I can help you find outside services that can write the articles inexpensively. This would involve ordering a set of 50 to 100 articles to get a good price and rewrite them or have someone rewrite them. If you are interested in this, we can elaborate of this further.

Additional Marketing Services

• Consultation and evaluations (online marketing, optimization, Web design, etc.) $100/hr.
• Tutoring $75/hour.
• Setting up affiliate programs. $50/hr.
• Setting up shopping cart, autoresponders, email forms, subscription forms, survey forms, and bulletin boards. $50/hr.
• Setting up a blog. $50/hr.

We can help you with your Internet marketing!
Call (760) 722-0290