Internet marketing packages

It is important to determine your optimal keywords for your web pages before optimizing your site, starting a pay-per-click campaign, or submitting your web site to search engines and directories.

With the right keywords, you'll see your traffic skyrocket. If you target the wrong keywords, all your efforts will be in vain.

We analyze what keywords are effective for your web site to generate targeted prospects.
We research relevant keywords that represent your products and services and determine what keywords your prospects are actually searching for.
We use software that will tell you what keywords your prospects are actually searching for and how often.
We use powerful software to determine the most effective and cost-efficient key phrases that target your audience. We suggests keywords and phrases based on actual searches. This results in better targeting and higher clickthroughs. We can even tell you how many hits those keywords are actually getting.

The first step and most important step to optimization is keyword research. If you optimize your web site for the wrong keywords, all your efforts will be in vain. That's why you must get the Keyword Research package before we can optimize your site. The optimization package includes:

Writing effective page titles and descriptions (or analyzing existing META tags) for up to 5 pages.
Rewriting strategic parts of 5 pages, optimizing each page for a specific keyword or key phrase.
Creating 5 content-rich pages.

We don't change your pages. (I do change your pages if I design the web site). We provide the code and keywords for your META tags. We also provide recommendations for text changes needed for optimization. Your web designer can apply the changes. Small changes can have a big effects on your search engine optimization.

Today, getting incoming links is part of search engine optimization (not included in above package).

1. ARTICLE MARKETING is one of the best ways to get incoming links. We can do article submissions for you.

2. DIRECTORY SUBMISSIONS is another good way to get links. I recommend this site to get inexpensive directory submissions to get quick incoming links. I can't do it for that price so I want to give you this valuable resource.

Directory submission is one of the major techniques used in increasing visibility of sites because it can improve search engine ranking by getting incoming links. Keyword research plays a major role in search engine optimization. Keywords are not just for on-page optimization and meta tags; they are just as important when building links.

Since you can choose the way directories link to your site, you should use titles to target specific keywords or phrases with which you would expect to be searched. This will increase the probability of your site ranking high for those targeted terms or phrases used in your titles, which in turn targets your target audience who conduct the searches. So this gets back to the importance of keyword research. You can do this yourself. If you want me to submit the information for you, my $50 minimum fee will apply.

3. In addition, you can do paid submissions to get quick search engine listings.

Get in Google guaranteed in 7 days through through Ineedhits which includes Google G-Boost. $24.99/mo. My fee: $50 or do it yourself.

Get in Yahoo in 4 days through Yahoo Search Submit Express™. $49 per year. My fee: $50 or do it yourself.

Setting up Google Adwords and Yahoo Pay Per Click
You must get the Keyword Research package first.

See your ads on Google within minutes. You’ll find it’s some of the most well-targeted, far-reaching, and economical advertising there is.

1. Setup Fee
$100 to set up Google AdWords (1 campaign – 1 adgroup - maximum 200 keywords).
$200 to set up Yahoo ads (1 campaign – 1 adgroup - maximum 200 keywords).

If you need more than more than 200 search terms or more than one ad, we'll customize your program and will charge an hourly fee.

2. Monthly Management Fee:
$100 per month for Google AdWords management (1 campaign – 1 ad).
$150 per month for Yahoo pay-per-click management (1 campaign – 1 ad).

We do recommend ongoing monitoring but do not require a long-term contract. We earn your business from month to month. You can discontinue service at any time.

You pay the Google ($5) and Yahoo ($50) set up fees and are responsible for the fees per click. Yahoo has a minimum of 10 cents per click. Google's cost per click starts at 5 cents but they require a higher minumum for some keywords.

You control your ad budget. Google has no minimum monthly spending. You determine your daily budget from 5 cents per day and choose a maximum cost per click (CPC) starting as low as 5 cents per click. Google allows you to target your ads by location and specify the cities and countries you want to reach.

Pay-per-click advertising is an effective, inexpensive, and fast way to get top positions in many major search engines, including Google and Yahoo almost instantly. Your ad gets displayed when people search for the keywords you've submitted to the pay-per-click search engines.

Google AdWords are little text ads that appear next to search results on Google. Plus some listings show up at the top and bottom of the first page. The Google Network reaches more than 80% of Internet users. Many major search engines use Google's database in their search results. Your listings will also appear on Google's partner sites, including AOL, AskJeeves, Netscape, Earthlink, a variety of search engines, and relevant articles across the web.

Yahoo Pay-Per-Click (Previously Overture). The second most important pay-per-click search engine is Yahoo. The listings you obtain in Yahoo will also appear in Yahoo, MSN, Alta Vista, Excite, InfoSpace, NBCi, CNet, and others. It takes 2-4 days to activate your listings with Yahoo because they have to approve your listings.

Set up your Google and Yahoo account to generate the maximum amount of targeted traffic at the least possible cost.
Write compelling Google ads and Yahoo listings to attract the most qualified, targeted customers.
Create one or multiple ads targeted for your keywords.
Link the ads to the most appropriate web page for each key phrase.
Recommend the most profitable bid amount to maximize your return on investment.
Monitor your ads and the ad position and make adjustments to your ads and bids. Your placement depends on the bid amount and that of your competitors'. Your positioning will change when your competitors bid higher. We monitor your listing and adjust your keywords and bids to keep top search engine positions. ($100/mo optional but highly recommended.)
Provide regular reports and suggestions. (If we manage your account).

Directory Submissions: Submitting Your Site to Open Directory $150
(Open Directory does not charge a fee)

You must get our Keyword Research package first. It is important to determine your optimal keywords and write descriptions and titles for your web pages before submitting to search engines and directories.

Submitting 1 or 2 pages to Open Directory.
Analyzing your Web site content.
Make sure your site is in optimal condition. We check your site for broken links, missing images, and other problems that will harm your placement.
Checking your site to make sure it provides the essential elements these directories are looking for.
Recommend changes you need to make (if any) to make your site acceptable to these directories.
Selecting the correct directory categories for submissions.
Verifying your listing, reviewing, analyzing, and reporting your rankings for three months.

There is no guarantee that you're getting listed. Open Directory is strict. Before submitting a site, you must go through the entire site and ensure that there are no missing graphics, no links leading to empty or non-existent pages, no "Under construction" symbols and no typos or grammatical errors. The site should be easy to navigate and should look professional. In addition, it must provide unique content. If your site simply consists of a one page sales letter, or, if it only contains links to various affiliate programs, you will find it impossible to get listed. For getting listed, your site needs to have at least a few pages of good content in it.

1. Yahoo pay-per-click advertising gets you the best results. And it's immediate.

3. Setting up a blog and submitting content on a daily basis is an excellent way to get search engine exposure. I can get someone listed in Yahoo instantly with a blog technique. I usually get into the first page of Yahoo that way. But to stay there, you need to keep submitting content regularly.

Writing articles and submitting them to mailing lists and web sites is a great way to get exposure for a long time. Articles generate traffic, build credibility, and are a great way of building links.

You have to write a resource box (blurb with url) that goes at the end of the article.
With each article, you have to provide a list of your major keywords related to the article and mention what category the article belongs to (e.g. business, marketing, Internet, family, etc.)
You also have to write a summary for each article.
I used to do article submission manually for several years. Now, I'm using an article submission service. Their fee is $249.99 to submit unlimited articles for one year and $499.99 for a Lifetime Membership. This is a lot less expensive than what it would cost if I submit your articles manually. Some article submission services charge $20/per article. Click here for more information.
I submit the article to the article submission service and they submit it to lots of mailing lists and web sites.
I set up a special email address for this because you have to subscribe to the mailing lists. You will receive 100's of emails a day at that email address.
You will have access to the email to check where your articles have been submitted.
I recommend submitting a minimum of 1 article/week.

Cost for article submission service: $249.99/year for unlimited articles. (This amount goes to a specialized service that uses specialized software). Click here for more information. (fees change regularly. Please check their site for their current rates)

My fee: $25 per article submission through articlemarketer. The fee goes down if I submit a lot of articles at the same time. There is a $100 set up fee to set up a dedicated email address and subscribe to the mailing lists initially.

If you want someone else to write your articles, I can help you find outside services that can write the articles inexpensively (around $10 for a 400 word article). This would involve ordering a set of 50 to 100 articles to get a good price and rewrite them or have someone rewrite them. If you are interested in this, we can elaborate of this further.

Internet Marketing Services