Online
readers love information, but be sure your information is crisp,
clear and concise.
- Target
your Web content to your preferred audience. A good way
to do that is to include your audience in the title or introduction.
When you focus your information on your audience, you write
more compelling, focused copy that your readers will love.
- Keep
your paragraphs short, even a line or two. Online readers
will ignore long batches of words in long paragraphs, whether
in an ezine or at a Web site. You will lose sales. Respect
readers who want short material.
- Make
your headlines compelling. Test them on associates, edit
them at least five times. If your headlines are not compelling,
visitors will go to the next Web site.
- Get
to the point quickly in the title and the first line. Keep
your introduction and conclusion to a sentence or two.
- Make
your copy strong, clear, and direct.
- Tell
your readers what you want them to do. They are waiting
for your magic formula to make them richer, healthier, and
happier.
- Eliminate
superfluous words, adverbs (like "ly"), and passive verbs.
Replace linking verbs such as "is" and "was" with bold verbs.
Use powerful words that sell!
Keep
these tips in mind so that your Web site will bring potential
buyers to your Web site, keep them at your Web site longer,
and convert them to buyers.
Writing
Articles for the Internet
Write
tips in this format. Use this three-sentence formula to bring
the curious to you.
- First,
use a verb as a command.
- Then
mention the cost of not following your advise.
- End
with a positive comment.
Keep
these tips in mind, so that your articles will bring folks to
your Web site.
Judy
Cullins: author, publisher, book coach, Author of Ten Non-techie
Ways to Market Your Book Online and Write your eBook or Other
Short Book-Fast! http://www.bookcoaching.com/products.shtml.
Subscribe to FREE ezine "The Book Coach Says..." Email: Judy@bookcoaching.com
